Henri Gourd 914-954-3897 henrigourd@bhhsne.com MARKET PRICE 2 PRICING STRATEGY Whether you are a buyer or a seller, no one wants to leave money on the table. Before you list your home, make sure you are comfortable with your agent's grasp of the current market. Discuss your time line and expectations and the pro's and con's of different pricing strategies. Do you want to swing for the fences and set a high price right out of the box or do you want to set a price at, or slightly below, the market value to generate maximum interest and possibly multiple offers? If your home does not yield some interest for more than a couple of weeks, it runs the risk of going stale in the marketplace. More than 90% of home shopping starts online and if buyers see your home for sale for too long as they scroll through the websites, they start to assume that something is wrong with it. As a seller, you also need to be nimble and prepared to respond to feedback from your agent. If buyers are not excited about your home, why not? Does it not show well because there are toys or clothes scattered about the house or is the pricing too high? Consider setting a schedule at the time you list your home to revisit the feedback and pricing levels and of course keep your eyes open to where other homes in your neighborhood are selling. As a former broker of mine said, "you can be on the market or you can be in the market." Make sure you are in the market. BERKSHIRE HATHAWAY Home Services New England Properties Selling it all, from cottages to castles! Henri Gourd 914-954-3897 henrigourd@bhhsne.com MARKET PRICE 2 PRICING STRATEGY Whether you are a buyer or a seller , no one wants to leave money on the table . Before you list your home , make sure you are comfortable with your agent's grasp of the current market . Discuss your time line and expectations and the pro's and con's of different pricing strategies . Do you want to swing for the fences and set a high price right out of the box or do you want to set a price at , or slightly below , the market value to generate maximum interest and possibly multiple offers ? If your home does not yield some interest for more than a couple of weeks , it runs the risk of going stale in the marketplace . More than 90 % of home shopping starts online and if buyers see your home for sale for too long as they scroll through the websites , they start to assume that something is wrong with it . As a seller , you also need to be nimble and prepared to respond to feedback from your agent . If buyers are not excited about your home , why not ? Does it not show well because there are toys or clothes scattered about the house or is the pricing too high ? Consider setting a schedule at the time you list your home to revisit the feedback and pricing levels and of course keep your eyes open to where other homes in your neighborhood are selling . As a former broker of mine said , " you can be on the market or you can be in the market . " Make sure you are in the market . BERKSHIRE HATHAWAY Home Services New England Properties Selling it all , from cottages to castles !