SPONSORED CONTENT Breast cancer awareness campaigns should focus on being supportive Breast cancer awareness campaigns encourage women to get screening mammograms and genetic testing to reduce their risk. Although continued advances in breast cancer have improved the overall survival for so many, 40,000 women still die from the disease each year, says Maryam Lustberg, MD, MPH, director of the Breast Center at Smi- "That doesn't mean women shouldn't do their screening, but we should be respectful of all the women who did everything right and got every screening test, but things out compromising on excellent cancer outcomes," says Rachel Greenup, MD, MPH, chief of Breast Surgical On- cology at Smilow Cancer Hospital. "Our approach elevates may not have gone well for them," she says. "October can both medical treatment and compassionate, supportive be triggering for some people. Some who are reading this may have lost a family member to breast cancer. Others low Cancer Hospital and chief of Breast Medical Oncology might be dealing with a diagnosis right now." Awareness at Yale Cancer Center. Awareness campaigns are valuable, campaigns can be used for good but should "never make care, because patients and their loved ones need both," says Dr. Greenup. Smilow Cancer Hospital at Yale New Haven is a National any man or woman feel ashamed if their cancer didn't re- Cancer Institute designated Comprehensive Cancer Center spond to treatment-or if they didn't get a mammogram," recognized for excellence in patient care and outcomes. Our physicians and Yale Cancer Center research teams are on the leading edge of finding even better solutions to prevent, diagnose and treat cancer. For more information, but it's also important to honor the patients and families impacted by a diagnosis of breast cancer. says Dr. Lustberg. "I think both sides need to be emphasized. We certainly have some types of tumors that do very well with treat- ment, but others require more intensive treatment even if detected in early stages," Dr. Lustberg says. Still, there is progress. "We have come a long way in the past 50 years with breast cancer treatments, allowing women to remain physically and emotionally whole with- please visit SmilowCancerHospital.org. YaleNewHavenHealth Maryam Lustberg MD, MPH Rachel Greenup MD, MPH Smilow Cancer Hospital SPONSORED CONTENT Breast cancer awareness campaigns should focus on being supportive Breast cancer awareness campaigns encourage women to get screening mammograms and genetic testing to reduce their risk. Although continued advances in breast cancer have improved the overall survival for so many, 40,000 women still die from the disease each year, says Maryam Lustberg, MD, MPH, director of the Breast Center at Smi- "That doesn't mean women shouldn't do their screening, but we should be respectful of all the women who did everything right and got every screening test, but things out compromising on excellent cancer outcomes," says Rachel Greenup, MD, MPH, chief of Breast Surgical On- cology at Smilow Cancer Hospital. "Our approach elevates may not have gone well for them," she says. "October can both medical treatment and compassionate, supportive be triggering for some people. Some who are reading this may have lost a family member to breast cancer. Others low Cancer Hospital and chief of Breast Medical Oncology might be dealing with a diagnosis right now." Awareness at Yale Cancer Center. Awareness campaigns are valuable, campaigns can be used for good but should "never make care, because patients and their loved ones need both," says Dr. Greenup. Smilow Cancer Hospital at Yale New Haven is a National any man or woman feel ashamed if their cancer didn't re- Cancer Institute designated Comprehensive Cancer Center spond to treatment-or if they didn't get a mammogram," recognized for excellence in patient care and outcomes. Our physicians and Yale Cancer Center research teams are on the leading edge of finding even better solutions to prevent, diagnose and treat cancer. For more information, but it's also important to honor the patients and families impacted by a diagnosis of breast cancer. says Dr. Lustberg. "I think both sides need to be emphasized. We certainly have some types of tumors that do very well with treat- ment, but others require more intensive treatment even if detected in early stages," Dr. Lustberg says. Still, there is progress. "We have come a long way in the past 50 years with breast cancer treatments, allowing women to remain physically and emotionally whole with- please visit SmilowCancerHospital.org. YaleNewHavenHealth Maryam Lustberg MD, MPH Rachel Greenup MD, MPH Smilow Cancer Hospital