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We became Action Sports Inc. back in 1976. Since then, we have grown into an all season sporting goods store. Our winter wear and gear occupies our original 8,000 square foot location at 324 West Main Street, route 1, Branford, CT. In 2010, we added an additional 3000 square feet and opened our Giant GPS Bicycle Center in August. We have a second location at 1395 Boston Post Road, Old Saybrook, CT. At, you can learn and shop online. Our goal is to offer superior quality sporting goods to all our customers, nationwide. Whether you choose to shop with us locally in our two locations, Branford or Old Saybrook, CT, or shop online we say, “Ski, Snowboard, Kayak and Bike. Be ready for the trip.” Our reputation has been built on being master boot fitters. We promote “Ski Pain-Free” because our staff are certified and trained to fit boots to your feet. We know that you can ski longer and enjoy a whole day on the slopes, when your boots and feet are comfortable. This is one of our specialties. Offering the latest in snowboard & kayak technology, and top quality bike brands like Giant and Cannondale, is matched by our expertise in product knowledge and service. Expertly trained professional sales people assist customers to make the proper selection. Our “one on one” selling technique gives customers the utmost confidence they are choosing wisely. This saves everyone money in the long run. We find that our competition cannot offer all of the same customer support. Often there is no one to help the customer in their selection of the products. This is what set us apart from our competition. We are very gratified that we have had positive results in customer loyalty. Our response to our informative newsletter has gained new web traffic and online sales. We are now staying in touch with our fan base through emails. We hope you are signed up so you know when all the great specials come out.

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