Welcome. That's the feeling you'll always have when you shop at our inspiring, skillfully-curated Waterford retail store. Since 1922, Americana Furniture has been southeastern Connecticut's most distinctive furniture store and shopping experience. We are the only area store to be continuously family-owned and operated for over 90 years. Shop our 23,000 square feet of retail space plus our additional 23,000 square foot warehouse featuring furniture for every budget including 'purchase and carry' sofas. You can now also receive our complimentary in-store expert design services through our newly-created Design Center which specializes in creating customized upholstery for every furniture piece from sofas and chairs to dining rooms, headboards and area rugs. Distinctive to the memorable and relaxing shopping experience at Americana Furniture, customers are welcomed to discuss their design options over a free cup of coffee and warm apple pie in our Apple Pie Café. Come in to make your selections with one of our experts. You're always welcome. And, of course, try the pie.