Ivory Ella was born from a passionate desire to make a difference in the world. Our six founders came together four years ago pooling their collective design talents, social media savvy, and digital expertise to build a brand that could have a meaningful impact. They listened to the collective voices of their massive social media community – a vibrant network of fun-loving global travelers, animal lovers and eco-conscious consumers – to build Ivory Ella, a truly mission-driven apparel and lifestyle brand that supports elephant conservation. Ivory Ella has committed to donating a minimum of 10% of our profits. Over the past four years we been able to donate over $1.7 million to Save The Elephants and other charitable causes.